Pandora
The unique thank you
Pandora
The unique thank you
A global Mother's
Day campaign
Starting a global conversation
between mothers and daugthers
A global Mother's
Day campaign
THE CHALLENGE
The biggest jewelry occasion of the year is Mother’s Day. But how do you stand out on such an over communicated day?
THE SOLUTION
We invited 8 daughters to write an anonymous thank you note, and asked their mothers to find it. The film experiment took place in a gallery in London, and was distributed to the rest of the world via Facebook, Youtube and PR. Reminding mothers and daughters to celebrate their unique bond.
THE RESULTS
The campaign had global reach. Creating more than 1,5 mio. actions on Facebook. 88% view through rate. And international press in 12 countries.
THE CHALLENGE
The biggest jewelry occasion of the year is Mother’s Day. But how do you stand out on such an over communicated day?
THE SOLUTION
We invited 8 daughters to write an anonymous thank you note, and asked their mothers to point it out. The film experiment took place in a gallery in London, and was distributed to the rest of the world via Facebook, Youtube and PR. Reminding mothers and daughters to celebrate their unique bond.
THE RESULTS
The campaign had global reach. Creating more than 1,5 mio. actions on Facebook. 88% view through rate. And international press in 12 countries.
There is another way. Let's find yours.
There is another way.
What's yours?
Do you need a global campaign?
There is another way ©
There is Another way since 2013 ©
There is Another way since 2013 ©
There is Another way since 2013 ©
There is Another way since 2013©