Simple Feast
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Simple Feast
Not a New Year's resolution

Re-thinking
the classic
January
campaign

Rethinking the classic January campaign

THE CHALLENGE
January is about change. But most New Year’s resolutions only last until February. 

THE SOLUTION
So for the Simple Feast January campaign, we flipped the classic January message on its head. Telling people that we are not just a New Year's resolution. We are hungry for change. The campaign ran on TV, print, outdoor, online and social. 

THE RESULTS
Meal boxes were sold out in January.

Simple Feast wants to restore human and planetary health, by making superior plant based food available for more people. We worked with the company from the early start-up, and has since 2017 helped them with everything from packaging and product names. To campaigns and PR. 

International growth 
Today Simple Feast is established in Denmark, Sweden and LA. And is still one of our bravest clients.