Simple Feast
Quit meat helpline
Simple Feast
Quit meat helpline
Simple Feast
Quit meat helpline
Simple feast
Quit meat helpline
Starting a food revolution with the world's first quit meat helpline.
starting a food revolution with the world's first quit meat helpline
starting a food revolution with the world's first quit meat helpline
starting a food revolution with the world's first quit meat helpline
starting a food revolution with the world's first quit meat helpline
THE CHALLENGE
Simple Feast wanted to help people eat less meat and more plants. But quitting a bad habit is difficult.
THE SOLUTION
So we created the world's first helpline for people who wanted to quit meat. And launched it with a film of people smoking sausages, and the line 'Maybe it's time to quit'.
THE RESULTS
It instantly caught the attention of the media, making it the most talked about campaign in 2018, according to Berlingske Business.