Simple feast
Hungry for change
Simple Feast
Hungry for change
Change is hard, so you have to be hungry for it.
A national campaign and conversation starter
Changing people's eating habits is like changing culture. So when meat eating bad boy Casper Christensen turned vegan, it ignited the internet with comments.
We took the real comments and turned them into an integrated campaign for plant based food company Simple Feast. Igniting a conversation about our eating habits, and why they are so hard to change.
THE RESULTS
Traffic to website increased by 300% and searches on Google by 200%. With more than 15 million impressions across social, online and PR.
THE CHALLENGE
Changing people's eating habits is like changing culture. So when meat eating bad boy Casper Christensen turned vegan, it ignited the internet with comments.
THE SOLUTION
We took the real comments and turned them into an integrated campaign for plant based food company Simple Feast. Igniting a conversation about our eating habits, and why they are so hard to change.
THE RESULTS
Traffic to website increased by 300% and searches on Google by 200%. With more than 15 million impressions across social, online and PR.
