Simple Feast
Hungry for change

Simple Feast
Hungry for change

Turning a meat eating bad boy into a vegetarian

A national campaign and conversation starter

THE CHALLENGE
Changing people's eating habits is like changing culture. So when meat eating bad boy Casper Christensen turned vegan, it ignited the internet with comments.

THE SOLUTION
We took the real comments and turned them into an integrated campaign for plant based food company Simple Feast. Igniting a conversation about our eating habits, and why they are so hard to change.

THE RESULTS
Traffic to website increased by 300% and searches on Google by 200%. With more than 15 million  impressions across social, online and PR.

THE CHALLENGE
Changing people's eating habits is like changing culture. So when meat eating bad boy Casper Christensen turned vegan, it ignited the internet with comments.

THE SOLUTION
We took the real comments and turned them into an integrated campaign for plant based food company Simple Feast. Igniting a conversation about our eating habits, and why they are so hard to change.

THE RESULTS
Traffic to website increased by 300% and searches on Google by 200%. With more than 15 million  impressions across social, online and PR.