SPAR
The name change
Spar
En af de lokale
Launching new brand platform with an unusual name change.
Replacing the logo with the name of the local grocer on 121 SPAR stores
Replacing the logo with the name of the local grocer on 121 SPAR stores
Replacing the logo with the name of the local grocer on 121 SPAR stores
Replacing the logo with the name of the local grocer on 121 SPAR stores
To help Spar reclaim their local position. We created the brand platform 'En af de lokale'. And launched it with an unusual name change. Changing the name on 121 local Spar stores, to the name of the local grocer. The campaign instantly caught media intention, creating 4 million unique impressions, and PR value worth 10,5 million Dkk.
